Why We're Starting a Substack
And how it'll support our goals for 2025
In the name of transparency…
Welcome to our Substack, a new platform we’ve decided to launch with our community’s honest advice and support!
In our Two Cents episode last week, we shared how much our page made in 2024, and explained why our current revenue strategy is unsustainable.
Here are some of our 2025 goals, and how our Substack will help us reach them:
1. Diversify our revenue streams
Over 97% of our revenue last year came from brand partnerships. While these can be lucrative, they are also volatile and very dependent on the economy. This has caused massive, unpredictable swings up and down in our revenue, and has forced us to cancel and/or delay several projects we had in the works.
We have also felt forced in the past to partner with brands we weren’t 100% aligned with so that we could pay our team and keep our operations going. This isn’t fair to our community and doesn’t feel good to us.
Our Substack will allow us to connect more with our community and build stronger bonds while introducing a new revenue stream to support our operations.
2. Expand our team
Behind the scenes, canvassing for interviews, creating, editing, and posting our content takes a village.
In 2024, we hired a new full-time team member to help us with content creation and management, bringing our total full-time team count to 3!
In 2025, we desperately need to bring on a full-time editor to help us scale our content, post consistently, and launch new shows (speaking of…⬇️).
3. Launch new shows
What excites us most about creating this Substack is our ability to connect with you directly about ideas we have for new content and shows (and we have A LOT!).
We want to hear your opinion on everything from logos, subject matter, where we should conduct interviews, which cities to go to, and so much more. This will be our outlet to share things no one sees on our main social channels and get to hear your two cents on everything as well.
4. Say what we want without fear of retaliation
Last but not least, our mission to promote diversity and equity at work is under attack in today's political landscape.
There have been several instances in the last 2 years where we’ve wanted to comment publicly or address issues of concern, but we’ve been worried about speaking out for fear of losing our brand partners, which support our entire platform.
But this is wrong, and we no longer want to be afraid of using our voice and advocating for others, even at the risk of losing our brand partnerships.